Dante Pauwels
Dante Pauwels is a designer.
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BorrowLenses Redesign

BorrowLenses is a photo gear rental website that was acquired by Shutterfly. I was the lead designer to rebrand and relaunch the site. We transformed it from a utilitarian portal to a celebration of photography. The extra parts of a site that are normally taken up by white space were instead used for photos. The site enjoyed a post-launch 8.22% increase in conversion.

 

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