Dante Pauwels
Dante Pauwels is a UX designer.
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Shutterfly Address Book

The Shutterfly Address Book enables hundreds of cards to be addressed in minutes, or for gifts in the same cart to be sent to different addresses. Entering addresses requires a time commitment on the part of the user, but once a customer has entrusted Shutterfly with this information, they have a 68% chance of coming back the following year.

This is a multi-phase project with the goal of increasing card addressing by 12%. This replaced an existing Address Book, which had much less functionality, and had been built using an expired style guide. I was the lead UX designer for this project.

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Address Book Testing

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